- Swaraj Tractors, a prominent tractor brand under the Mahindra Group umbrella, has roped in cricket icon MS Dhoni as their Brand Ambassador.
- Alongside this announcement, they have also unveiled a new TV commercial featuring Dhoni.
- This move is part of the ‘Naya Swaraj’ campaign, which aligns with the launch of their latest range of Swaraj tractors.
- Through this initiative, Swaraj Tractors seeks to elevate the customer experience with their products and services.
- The latest models of Swaraj tractors have been meticulously designed to incorporate contemporary aesthetics and modern design elements, all while preserving the brand’s classic and enduring design ethos.