Swaraj Tractors, a prominent tractor brand under the Mahindra Group umbrella, has roped in cricket icon MS Dhoni as their Brand Ambassador.
Alongside this announcement, they have also unveiled a new TV commercial featuring Dhoni.
This move is part of the 'Naya Swaraj’ campaign, which aligns with the launch of their latest range of Swaraj tractors.
Through this initiative, Swaraj Tractors seeks to elevate the customer experience with their products and services.
The latest models of Swaraj tractors have been meticulously designed to incorporate contemporary aesthetics and modern design elements, all while preserving the brand's classic and enduring design ethos.