Swaraj Tractor appoints MS Dhoni as their Brand Ambassador

Current Affairs, Appointments

  • Swaraj Tractors, a prominent tractor brand under the Mahindra Group umbrella, has roped in cricket icon MS Dhoni as their Brand Ambassador.
  • Alongside this announcement, they have also unveiled a new TV commercial featuring Dhoni.
  • This move is part of the ‘Naya Swaraj’ campaign, which aligns with the launch of their latest range of Swaraj tractors.
  • Through this initiative, Swaraj Tractors seeks to elevate the customer experience with their products and services.
  • The latest models of Swaraj tractors have been meticulously designed to incorporate contemporary aesthetics and modern design elements, all while preserving the brand’s classic and enduring design ethos.

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