‘SAMARTH Abhiyan’ launched by Mr. Giriraj Singh to promote digital transactions at Gram Panchayat level

Union Rural Development and Panchayati Raj Minister Shri Giriraj Singh launched ‘SAMARTH Abhiyan’ to promote digital transactions in 50000 Gram Panchayats under Amrit Mahotsav on 25 May 2023 in Lucknow.
The initiative aligns with Prime Minister Narendra Modi’s vision of Azadi Ka Amrit Mahotsav, which celebrates 75 years of India’s independence.
The campaign started on February 1, 2023 and will continue till August 15, 2023.
Launched by the Ministry of Rural Development, the campaign aims to promote digital transactions in rural areas with a special focus on empowering women.
Around 1000 BC Sakhis from across India participated in the event held in Lucknow.
Addressing the audience, Chief Minister of Uttar Pradesh Shri Yogi Adityanath highlighted that with the digital transformation brought about by BC Sakhis in UP alone to the tune of 5 Crore 57 lakh transactions, they have not only ensured last mile doorstep banking across villages, but also helped banks save costs on low volume transactions.
CM also lauded BC Sakhis who helped rural masses encash over Rs 75,000 Crore of Government DBT.
CM added that in the digital Gram Sachivalays being created by Govt. of UP in villages, each will be having provision of offering services of Bank Sakhis too.