- Reliance Industries-backed JioCinema has signed up cricketer Suryakumar Yadav as its brand ambassador. The over-the-top streaming service is owned by Viacom 18 Media Pvt Ltd., a subsidiary of TV18.
- The association, the company said in a statement, will amplify its initiative for the Indian Premier League (IPL). JioCinema is the digital streaming partner of IPL.
- Suryakumar Yadav is managed by Rise Worldwide, also backed by Reliance Industries Ltd.
- Suryakumar, who has been one of the most prolific run-getter in white ball cricket over the past 18 months, will deepen fan engagement towards JioCinema’s digital proposition and offerings this TATA IPL.
- “Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.” said Viacom18 Sports CEO Anil Jayaraj.
JioCinema has announced the appointment of cricketer Suryakumar Yadav as brand ambassador
