India’s First Floating Financial Literacy Camp organizes by India Post Payments Bank

Current Affairs

  • India Post Payments Bank (IPPB), stablished under the Department of Posts, Ministry of Communication with 100% equity owned by the Government of India, conducted India’s First Floating Financial Literacy Camp with an initiative called ‘Niveshak Didi’ to promote Financial Literacy ‘By the women, for the women’, in Srinagar, J&K.
  • India, being a large & growing economy, still finds it challenging to spread financial literacy across demography, as an enormous share of population still resides in rural areas.
  • IPPB created a new legacy with the help of world’s largest postal network to extend its reach to the last mile and bridge financial inclusion gaps.
  • Since shikara is an integral part of their lives, gatherings took place on several shikara and ‘Niveshak Didi’ organized financial literacy sessions in the local Kashmiri language from the shikara itself, thus the entire session was held in the waters of Dal Lake.
  • Speaking on the first floating financial literacy camp, Shri J Venkatramu, MD & CEO, India Post Payments Bank said, “Through Niveshak Didi, IPPB will attain next milestone surpassing the challenges faced by rural masses in terms of language and their basic understanding of financial products and services. Niveshak Didi, a female dakiya, having deep social connect to rural masses, will be able to collaborate and resolve their queries in a comfortable environment, at the same time enhancing the financial awareness, especially for the women”.

Click here for more Current Affairs

Google search